Stouffville · Municipal Election 2026

A Future We Can Believe In

Greg Smith is running for Ward 6 because Stouffville deserves more than dissent. It deserves solutions, investment, and the fresh energy to deliver them.

Read Greg's plan →
The Game Plan

A future we can believe in.

Three priorities. One approach. Concrete commitments you can hold me to — and the discipline to actually deliver them.

01 · Our Kids

A future our kids can believe in.

Housing they can afford. Opportunities they want to come home for. A Stouffville that stays connected across generations.

  • Infrastructure-first sequencing on the Newstone development
  • Missing-middle housing near transit, at the right pace
  • New housing tied to real opportunity and youth pathways
Read the plan →
02 · Coming Home To

A future worth coming home to.

Protecting community character. Strengthening the recreation, parks, and neighbourhoods that make Stouffville feel like Stouffville.

  • Greenbelt and Oak Ridges Moraine stay protected
  • Recreation treated as core infrastructure, not an afterthought
  • Practical wins for Main Street and the people who anchor our community
Read the plan →
03 · Deliver On

A future we can deliver on.

Real infrastructure. Real economic development. Real long-term planning. A councillor who shows up, builds coalitions, and gets the work done.

  • Highway 404 employment lands — $30M+ a year in tax revenue
  • Ward 6 Delivery List published in the first 90 days
  • Solutions on the agenda, not just objections
Read the plan →
Why I'm running

Stouffville is changing fast. It needs someone driving forward.

I'm not running because I'm interested in politics. I'm running because I care deeply about this community, and I want to put 35 years of executive experience to work for Stouffville — leading teams, attracting investment, and getting decisions made and executed.

Stouffville deserves more than dissent. It deserves solutions, investment, and the fresh energy to deliver them.

Right next to us, the Highway 404 corridor could become an employment park generating over $30 million a year in tax revenue — money that takes pressure off residential property taxes. The Mayor and York Region are pushing for it. Ward 6 needs a councillor who joins that work — not stands against it.

That's what I want to bring: 35 years of senior executive experience at Procter & Gamble, Molson Coors, Treasury Wine Estates, and Campari. 25 years coaching minor hockey in this community. 26 years of family life in Stouffville. And a willingness to actually build the four votes it takes to get things done.

What's at stake for Ward 6 & Stouffville

01
$30M+ / year
Annual tax revenue projected from the Highway 404 employment lands designation — with $7M+ flowing directly to the Town.
02
$3.9M + $1.8M
Provincial road money and trail funding secured through partnership with Queen's Park. Ward 6 deserves to be at that table.
03
1,162 units
The Newstone Old Elm GO development is coming. Without infrastructure-first sequencing, the impact lands on residents already here.
04
7 years
From the start of the whistle cessation file to construction. That pace isn't good enough for what Ward 6 still needs done.
Out in the community

Not new to Stouffville. Not new to showing up.

Twenty-five years coaching minor hockey. The Legacy Fund. He's not running to build a record — he's running on one.

See more from the community →
Greg with a championship-winning Stouffville Clippers player
Championship night with the Clippers
Greg with the Stouffville Clippers team on the ice
Coaching the Stouffville Clippers
Greg with the Markham-Stouffville Stars team
Markham-Stouffville Stars
Greg at the St. Mark's Parish food drive
St. Mark's food drive, Stouffville
Greg presenting a cheque to the Whitchurch-Stouffville Food Bank
Whitchurch-Stouffville Food Bank
Meet Greg

Greg Smith is a neighbour, a hockey coach, a dad, and a senior executive who has spent 35 years getting things built. He's running because Stouffville's next chapter deserves a councillor who can actually deliver it.

Community Builder
26 years
In Stouffville
Three children
Raised in the community
25+ years
Coaching hockey
Volunteer & mentor
Community service

Stouffville has been home to Greg's family for 26 years. He and his wife raised their three children here. They were born here. They chose this community because it felt special the moment they arrived — and it still does today.

Service is what Greg grew up around. His father was an RCMP officer. His mother was a pharmacist. Members of his family served this country — in war, in government, and in their communities. From a young age, he learned that helping others, stepping forward, and giving of yourself to make life better for those around you simply mattered. Those values stayed with him.

Over the past 40 years, Greg has tried to serve in his own way. He has coached minor hockey in Stouffville for 25 years. He has volunteered with Kids Help Phone Atlantic, GIFT Atlantic, and the Stouffville Legacy Fund. Today he serves as President of the local Saint Vincent de Paul Society, helping neighbours in need right here in the community.

Executive Leadership

For more than 35 years, Greg has built a career helping organizations grow, adapt, and succeed. He has held senior leadership positions responsible for strategy, organizational performance, business development, and team leadership. Throughout his career, he has helped organizations navigate complex challenges, build consensus, and deliver results.

The same skills that drive successful organizations are needed in local government: long-term planning, fiscal responsibility, relationship building, and the ability to bring people together around common goals.

The professional side

Greg has spent more than 35 years as a senior commercial executive in regulated and competitive industries. He started at Procter & Gamble straight out of university, where he spent 12 years rising from a front-line Sales Representative to a Business Unit Manager responsible for brands like Crest, Scope, Pepto-Bismol, Metamucil, and Vicks. He was one of four founding members of P&G Canada's Entrepreneurial Team, tasked with finding new channels and growth paths for established brands.

After P&G, he led national sales and commercial teams at Molson Coors, Treasury Wine Estates, Distell, Campari Group, TerrAscend, and the Bruce Ashley Group. At Molson Coors he created and implemented the introductory route-to-market strategy with the LCBO. At Treasury Wine Estates he built and led a commercial team of more than 75 people. At Campari Group he established a national sales team of more than 50 from the ground up.

Today he runs his own strategic planning and business management firm, This End Up, and consults with Optimé International on sales coaching and leadership development. He studied Commerce, Marketing & Finance at Saint Mary's University.

Why I'm running

Like a lot of you, I've watched Stouffville change quickly. Some of that change is exciting. Some has left us sitting in traffic at the GO station, worrying about safety on roads that weren't built for this much volume, and wondering whether the neighbourhoods we chose still feel like the neighbourhoods we know.

Council has seven seats. Getting anything done requires four of them. Right now Ward 6 has a councillor who often ends up in the principled minority — voting against things, sometimes for reasons I respect, but rarely getting four votes to actually deliver. The result is that the work doesn't get done, or it gets done by others without Ward 6 in the room.

I want to change that. I want to put 35 years of building teams, attracting investment, and getting decisions made to work for our town. I want to bring the Highway 404 employment lands home — the $30 million a year in tax revenue that takes pressure off residential property taxes. I want to publish a Ward 6 delivery list with target dates and report against it. And I want to show up at every Provincial and Regional table where investment is being decided.

I'm not running because I'm interested in politics. I'm running because I care deeply about this community, and I want to put my experience to work for Stouffville — to bring real solutions to the table and help drive this town forward.

The Game Plan

Every successful team needs a game plan. Every successful community does too.

For more than 25 years, Greg has coached young people in this community. Coaching teaches you that success doesn't happen by accident. It requires preparation, teamwork, accountability, and a plan. Building Stouffville's future is no different.

PILLAR 01

A future our kids can believe in.

Housing they can afford. Opportunities they want to come home for. A Stouffville that stays connected across generations.

Read the plan →
PILLAR 02

A future worth coming home to.

Protecting community character. Strengthening the recreation, parks, and neighbourhoods that make Stouffville feel like Stouffville.

Read the plan →
PILLAR 03

A future we can deliver on.

Real infrastructure. Real economic development. Real long-term planning. A councillor who shows up, builds coalitions, and gets the work done.

Read the plan →

Voting no isn't enough. Stouffville needs someone who'll bring solutions to the table, build the votes to pass them, and show up at every table where decisions get made.

← Back to The Game Plan

A future our kids can believe in.

Housing they can afford. Opportunities they want to come home for. A Stouffville that stays connected across generations.

Why this matters

I've coached minor hockey in Stouffville for 25 years. I've watched kids grow up here, head off to college or trade school, and then hit a wall when they try to come home. The starter homes their parents bought aren't being built. The math doesn't work for a young family.

This pillar is about making sure the kids we raised here can choose Stouffville as adults — and the families already here can stay, even as the town changes fast.

What I'll do

  • Infrastructure before the houses. No vote on the 1,162-unit Newstone Old Elm GO development without a written plan — with funding sources and dates — for the roads, water, sewers, and schools to support it.
  • Missing-middle housing where it fits. Townhouses, fourplexes, walk-up apartments near transit. Right places, right pace. Not everywhere, not a free-for-all.
  • Tie new housing to real opportunity. Every major residential approval paired with commitments on local jobs, youth recreation, and apprenticeship pathways with York Region trades.
  • Protect what works for the families already here. Predictable taxes. Predictable services. No surprises three months after the decision was made.
  • Residents at the table first, not last. A Ward 6 town hall in my first 90 days, and structured resident input on every major file — before it lands at council, not after.

Like this plan? Help me bring it to council.

Get involved →
← Back to The Game Plan

A future worth coming home to.

Protecting community character. Strengthening the recreation, parks, and neighbourhoods that make Stouffville feel like Stouffville.

Why this matters

There's a reason my family chose Stouffville 26 years ago. It's the coach who learns your kid's name in the first week. The teacher you bump into at Foodland. The Strawberry Festival in June. Those things aren't extras — they're the reason families chose this place and the reason they stay.

Growth is coming. The choice is whether we grow into something we still recognize.

What I'll do

  • Protect the Greenbelt and Oak Ridges Moraine. Not negotiable. The drinking water, wildlife corridors, and rural character stay protected. No incursions into the deep protected lands.
  • Treat recreation as core infrastructure. Field, ice, court, and trail capacity grow with the population — not years behind it. Parkland and rec space as a non-negotiable in every new development.
  • Close the gaps. Better trail links between newer subdivisions and older neighbourhoods. Safer pedestrian routes between schools, parks, and the GO station.
  • Stand up for Main Street. Practical wins for downtown businesses — waste collection support, signage and seasonal events partnerships, and a real BIA successor plan.
  • Support the people who make Stouffville special. Volunteer organizations, sports clubs, faith communities, neighbourhood groups. The connective tissue of this town deserves a council that helps, not burdens.

Want to talk about your part of Ward 6?

Get involved →
← Back to The Game Plan

A future we can deliver on.

Real infrastructure. Real economic development. Real long-term planning. A councillor who shows up, builds coalitions, and gets the work done.

Why this matters

Council has seven seats. Getting anything done takes four. Voting no when you disagree is fine — but voting no without an alternative, without building the votes for what comes next, isn't enough.

I've spent 35 years getting decisions made and executed across competing interests. I built national sales teams of 50–75 people. I created the LCBO route-to-market for Molson Coors. That's what I want to bring to Ward 6.

What I'll do

  • Bring the Highway 404 employment lands home. 140 hectares right next to us could generate $30M+ a year in tax revenue, with $7M+ flowing directly to the Town. The Mayor's been pushing this since 2019. I'll work it every week until it's done.
  • Attract new employers, don't just support the ones here. Named sectors, named sites, named partnerships with York Region Economic Strategy and the Province. The kind of structured plan I built businesses with for 35 years.
  • A Ward 6 Delivery List in my first 90 days. Every infrastructure project — sidewalks, intersections, transit shelters, parks — with target dates and named partners. Quarterly public reporting on what's on time, what's not, and what we're doing about it.
  • Work with the Province, not against it. Our Mayor has brought in $3.9M in road funding, $1.8M for the trail, and rural broadband through his relationship with Queen's Park. Ward 6 belongs at that table — not absent from the photo when investment is being announced.
  • Solutions on the agenda, not just objections. If I vote no, I'll bring an alternative. If a file isn't ready, I'll say what would make it ready. That's how I led teams for three decades. That's how I'll work council.

Ready for a councillor who works the room?

Get involved →
Get involved

Pull up a chair.

Campaigns like this one are built by neighbours, not strangers. Whether you've got an hour, a front lawn, or just a question on your mind — there's a way for you to be part of this.

Lend a hand

Knock on a few doors with me, help at a community event, or make calls from your kitchen table. Tell me what you enjoy and how much time you've got — we'll find a good fit.

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Pledge your vote

Election day gets busy. Take a minute now to pledge your vote, and I'll make sure you've got your polling location and the date when it counts.

I'm with Greg

Put up a sign

A sign on your lawn tells your neighbours this campaign is theirs too. Drop your address and we'll bring one by — and have a quick chat at the door if you're around.

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Chip in

Lawn signs, flyers, coffee for the volunteers — it all adds up. If you're able to chip in, it makes a real difference.

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